Brand new West End lifestyle hotel – 5 star – London

This five star brand new West End lifestyle hotel features chic contemporary interiors, a rooftop bar with unrivaled views of London and a trendy restaurant. Staff here offer a personalised guest service, offering city tours, theatre reservations and valet laundry. Each exquisite guest room benefits from connecting rooms, balcony/terrace area and free internet access. Daily housekeeping and room service are both of course available. Business facilities here are second to none, equipped with meeting rooms, courier services and translation services. There is also an onsite gym to let off some steam. Should you require anything during your stay, do not hesitate to ask the staff who will be on hand in the form of 24 hour security, 24 hour concierge and a night porter.

The West End is a vibrant area of London guaranteed to put a smile on your face. Wander through Covent Garden and enjoy the free street performances from some of the best in the business, including mime artists, living statues and magicians. For some more formal entertainment, the Royal Opera House is also located here, showing both opera and ballet performances- perfect for a romantic evening out. If you’re travelling with children, there’s plenty of family friendly shows on offer too. The Lion King has long been a musical favourite, but the newly debuted Matilda is also a critically acclaimed performance that kids will simply adore.

There’s plenty of shopping to keep you entertained in central London. The Covent Garden market is a good place to pick up some unique souvenirs in the form of paintings, homemade jewelry and antiques. Or stroll up to Oxford Street for the flagship Primark, Topshop and Zara stores. Bond Street is a must for designer divas with all the high end brands such as Burberry and Miu Miu. Don’t forget to pop your head in at Davenports Magic shop on Charing Cross road which dates back to 1898. The talented staff here will be more than happy to show you a trick or two!

Trafalgar Square is just a stone’s throw from this hotel, so don’t miss the chance to see some of the world’s most famous paintings in the National Gallery. Entry is free and there’s plenty of children’s activities available too including hands on workshops. For special occasions, head for oysters and champagne in elegant deco surroundings at Massimo Restaurant and Oyster Bar. For laid back pub grub and fine ales, head to Harp near Charing Cross post office. Feel like one of the regulars as you chat with the bar staff and tuck in to their famous sausages.